Background
Headquarters Supreme Allied Commander Transformation Communications Branch advises the Commander and exercises the Commander's authority to achieve information activities and effects. It is responsible for directing, monitoring, assessing and coordinating communications staff functions.
Under the direction of Branch Head, Communications Branch, the successful bidder is to conduct analysis of the Information Environment (IE) and audiences, including assessments of communication and engagement activities performance to generate clear, holistic and actionable products for staff and decision makers. The contract deliverables are: Identify and monitor relevant media outlets, NGOs, IOs, academia and think tanks across all domains and conduct appropriate analysis and reporting (traditional and digital media - specifically social media).
EXPERIENCE AND EDUCATION:
Essential Qualifications/Experience:
· A diploma or degree in a relevant field such as digital marketing, animation, moving graphics, film and television production, or similar
· The successful candidate will demonstrate the ability to deliver content creation and narrative structure by providing three (3) examples of their OWN video work
·3+ years’ experience in the field developing visual support for communication campaigns
· Working knowledge of media and social platforms
· Working knowledge of graphic design
· Experience with photo and video production
DUTIES/ROLE:
· Deliver the requisite digital products, video and imagery, to inform online audiences on HQ SACT’s corporate Social Media channels. Current channels are Facebook, X, YouTube and LinkedIn but other channels, i.e. Instagram, are potential expansions
· Engage at all levels within HQ SACT and coordinate with Public Affairs and Corporate Communications in order to:
ü Understand and deliver digital communication products against SACT priorities, SACT vision and intent, NATO Communications Strategy, and Command and Communications
ü Create visually stimulating, informed, targeted video products that demonstrate NATO’s transformation and HQ SACT’s added value to that transformation path
ü Match the video product and length to the value of the message
ü Use of Adobe Suite of Products, with high-level proficiency in Adobe Premiere, Adobe After Effects, Adobe Illustrator, Adobe Animate, Photoshop, Audition, and more
ü Assess reach and engagement on social media posts using these videos
ü Understand and apply social media best practices for video development in order to maximize engagements. Analyse and evaluate performance
ü Make evidence-based recommendations for subsequent efforts
· Attend meetings in order to source appropriate content for the above mentioned channels and steward branch engagement on Command wide initiatives
· Plan content, create posts, optimize content and technology
· Create graphics that complement the messaging
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