Фахівець відділу з досліджень товарного ринку і поведінки покупців Job at PepsiCo, Ukraine

QkRWbkpwTTVsbFNHdDdPcStxM1ovWEdm
  • PepsiCo
  • Ukraine

Job Description

Responsibilities

Business analytic: analyzing market trends, identifying insights, providing actionable recommendations for business based on data-driven analysis.

  • Keeping the business informed of market performance through the running of monthly reports (Nielsen &Global Data) with insightful and actionable recommendations.
  • Categories situational assessments to reveal new opportunities for segments and PEP brands development.
  • Ongoing (analytical) support for Snack & Dairy Marketing Teams.
  • Annual planning process support
  • Price/ Promo Insights
  • Competitive intelligence
  • NPD performance analysis to drive effective innovation plans.

Consumer Insights: bringing the consumer perspective into decision-making.

  • Search for consumer-driven opportunities (portfolio/brand architecture; Brand Strategy & Brand Health; Brand Communication).
  • Research programs development to address business needs.
  • Managing external agencies for the execution of research projects.
  • Support of ongoing brand-health tracking

Shopper Insights: Shopper trends & shopper behavior investigation to fuel PEP relationships with key customers with strong insights for efficient cooperation  

  • Customer analytic
  • Ad-hoc shopper studies realization
  • ‘Category visions’ development to drive categories & PEP growth via a deep understanding of segments prospectives.
Qualifications
  • 2+ years’ experience within a similar role / consumer insights / market research
  • Experience in managing qualitative and quantitative research.
  • Proven ability to synthesize research and analytics into clear insights, and to deliver actionable recommendations.
  • Strong presentation & visualization skills: skilled presentation creator to convey insights supported by data.
  • Strong interpersonal skills; a collaborator and team-player.
  • Excellent organizational skills with a strong focus in managing details.
  • Strong skills in PowerPoint, Excel, Think Cell
  • English: Upper intermediate + (writing comments; presentation in English)

Job Tags

Similar Jobs

Five Star Staffing and Recruiting

CNC Openings - Swiss and Milling Machinist Job at Five Star Staffing and Recruiting

 ...Job Posting: CNC Swiss Machinist AND CNC Milling Machinist Location: Mooresville, NC Facility: World-Class Manufacturing Environment Join This Team of Skilled CNC Machinists! We are seeking CNC Swiss Machinists and CNC Milling Machinists to join this cutting... 

Athletes Global

Theater & Acting Coach Job at Athletes Global

 ...Athletes Global Corporation is looking for instructors to join our team in Denver, CO. Our theater and acting program focus on improving the participants in voice, acting, stage presence, creativity, singing and dancing skills. Our participants will discover, explore... 

ABB

QCS Resident Service Technician - Savannah, GA Job at ABB

 ...rotation in most areas. Troubleshoot and repair equipment applying own technical knowledge and experience to resolve problems. Training on ABB products and services will be provided; however, a basic understanding of electrical theory and electrical safety is required... 

The Staff Pad

Estimator (Roofing & Siding) - 100% Employee Paid Benefits! Job at The Staff Pad

 ...Omaha market from the Burnsville Office Process S&P requests that are submitted for the Omaha market Process requests for Roofing Cash Bids, Re-Inspections, and conversion of partial jobs into full replacements Create and send estimate and any supporting documentation... 

Natural Waterscapes LLC

Content Marketing Specialist Job at Natural Waterscapes LLC

 ...As a Content Marketing Specialist , you will be responsible for developing, managing, and executing content strategies that drive...  ...across multiple platforms, including digital, print, video, and social media. Key Responsibilities: Content Creation & Narrative...