Job Description

We are looking for a Senior Graphic Designer with b rand identity, product branding, and marketing asset creation experience to work on consumer-packaged goods (CPG) in a highly competitive market . This role requires someone with a strong design portfolio, a deep understanding of brand storytelling, and expertise in packaging, digital marketing assets, and print materials.

Responsibilities:

1. Brand Identity & Product Branding

• Develop logos, typography, and color palettes for new product lines and sub-brands.
• Create brand guidelines to ensure consistency across packaging, marketing, and digital assets.
• Develop brand identity systems that differentiate products in competitive industries.

2. Packaging & Product Design

• Design regulation-compliant, visually compelling packaging that resonates with consumers.
• Work with dielines, mockups, and print production files to ensure high-quality packaging execution.
• Ensure designs adhere to legal requirements and market regulations while maintaining brand integrity.

3. Marketing & Digital Asset Creation

• Develop social media graphics, email templates, ad creatives, and website visuals to drive engagement.
• Design tradeshow booth graphics, in-store signage, and promotional materials for retail and B2B.
• Create animated or static ads for paid marketing campaigns (Google Ads, Meta Ads, Display Networks).

3. Product Visualization & Mockups

• Generate 3D product renders and packaging mockups to showcase concepts and new releases.
• Create photorealistic product visualizations for use in e-commerce and digital ads.

4. Creative Strategy & Collaboration

• Work closely with marketing, product development, and e-commerce teams to align visuals with strategy.

• Maintain an edgy, premium, and market-relevant aesthetic that speaks to the target audience.

• Be proactive in proposing new creative concepts to help shape brand evolution.

Requirements

• 3+ years of experience in graphic design, with a focus on brand identity, packaging, and marketing assets.

• Proven portfolio showcasing work in consumer-packaged goods, lifestyle, vape, or alternative wellness industries.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Experience designing for highly regulated industries (cannabis, hemp, supplements) is a plus.

• Ability to create high-quality product mockups and 3D renders (Blender, Cinema4D, or similar) is a plus.

• Strong understanding of typography, layout, color theory, and digital design trends.

• Comfortable working with remote teams, managing multiple projects, and meeting tight deadlines.

Benefits

• Full-time

• Competitive Salary in USD

• Work From Anywhere

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