Job Description

Position: Digital Media Planner

Mode: Long-Term Temporary (Ongoing)

Location: Remote (East and Central Time Zones Only)

Position Overview

The Digital Media Planner will be responsible for managing full-cycle digital media campaigns, including campaign brief development, media planning, execution, optimization, reporting, and analysis. The role requires strong experience in paid digital advertising across Meta, TikTok, and Google , with a focus on performance-driven strategies and analytics .

Key Responsibilities

Develop & Execute Digital Media Campaigns

• Research and assess media plan options based on campaign objectives
• Develop and edit content for digital campaigns
• Gather ad specifications, collect creative assets, and release assets to partners/vendors
• Execute A/B testing and ensure quality assurance of ad creative
• Collaborate with internal and external partners to evaluate, implement, and maintain media plans
• Troubleshoot technical and performance issues
• Manage day-to-day campaign execution and optimize performance based on KPIs
• Participate in ad hoc projects to expand College Board's digital advertising efforts

Analyze & Report on Campaign Performance

• Collect data for post-campaign reporting and provide insights, highlights, and recommendations
• Resolve tracking and reporting discrepancies with analytics tools and partners/vendors
• Analyze data creatively to enhance campaign effectiveness and reach target audiences

Operational & Vendor Management Support

• Manage vendor relationships and coordinate contracts
• Process new contracts and revisions in the management system
• Maintain and update monthly campaign schedules to ensure projects remain on track

Required Qualifications

• 7+ years post-graduate experience in digital media planning & operations
• Ad agency experience preferred (strong corporate digital advertising experience will be considered)
• Proven experience in placing digital ads on Meta, TikTok, and Google
• Strong understanding of rich media, dynamic creative, mobile, and video ad units
• Exceptional attention to detail and follow-through
• Excellent analytical, problem-solving, and creative writing skills (writing samples required in the interview)
• Fluency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Proficiency in Adobe Analytics Suite or Google Analytics
• Experience with Salesforce or Omni-cloud marketing platforms preferred

Dheeraj Kumar. R

Kellton Inc.

E-mail: dheeraj.kumar1@kellton.com

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