Marketing Assistant Job at Strategic Employment, West Bridgewater, MA

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  • Strategic Employment
  • West Bridgewater, MA

Job Description

Our client, the leading in its industry with over 35 years of success, is seeking a dedicated Marketing Assistant.

Responsibilities:

Social Media & Email Marketing:

  • Review and analyze existing social media and email marketing strategies, identifying areas for improvement based on data analysis (e.g., engagement rates, conversion rates, click-through rates).
  • Propose and implement new, data-driven marketing strategies to increase brand awareness, drive website traffic, and generate leads.
  • Create and schedule engaging social media content across various platforms (e.g., Facebook, Instagram, LinkedIn).
  • Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
  • Monitor and analyze campaign performance, track key metrics, and generate reports to identify areas for optimization.

Competitor Research:

  • Conduct in-depth research on competitor marketing strategies, including their social media presence, email marketing campaigns, and advertising efforts.
  • Identify product differentials and competitive advantages to effectively position our brand in the market.
  • Explore and identify underutilized marketing channels and strategies employed by competitors.

Content Creation & Design:

  • Create visually appealing graphics and engaging content for social media and email marketing campaigns using design tools.

Requirements

  • 2+ years of successful experience in a marketing role, with a strong emphasis on social media and email marketing campaigns.
  • Demonstrated ability to analyze marketing data, extract key insights, and translate these insights into actionable strategies and data-driven proposals.
  • Proven ability to create visually compelling graphics and engaging content using graphic design software.
  • Strong research, analytical, and problem-solving skills with the ability to think creatively and outside the box.
  • A strong work ethic, a hunger to succeed, and a desire to lead and contribute significantly to the company's overall marketing strategy.

Benefits

  • Health, dental, vision insurance packages
  • Paid time off
  • 401(k)
  • Leadership development opportunities

Job Tags

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