Job Description

• Support Taozi’s community building strategy and execution.
• Increase the number of online followers and active users through engaging content and distribution on all key social media platforms.
• Create visual elements for social media posts, content marketing, and other marketing purposes.
• Build and maintain relationships with Taozi Tree Yoga’s most loyal students and key clients.
• Maintain Taozi’s current social media platforms and support development of our social media strategy aimed at the Chinese wellness community in Beijing and beyond.
• Assist in the creation of social media content and videos according to the marketing/event plan.
• Build relationships with media partners, community partners, and KOLs to increase reach.
• Ensure consistency of the brand’s heartfelt and authentic personal identity across all Chinese online platforms.
• Work collaboratively with Taozi team and teachers to promote and execute impactful Online to Offline (O2O) events.
• Take photos and videos at events for future marketing purposes, including editing and sharing with the community.
• Assist in O2O event delivery from conceptualization to execution.
• Grow relationships with event partners and sponsors.

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