Job Description
Marketing Lead
Location: Charlotte, North Carolina (On-Site)
About the Role:
Are you passionate about fitness, health, and wellness? Do you thrive in digital marketing and influencer collaborations? We're looking for a Marketing Lead to join our team in Charlotte, NC! In this role, you'll lead digital marketing initiatives, build relationships with brand ambassadors and trainers, and develop strategic campaigns to drive engagement and brand awareness.
This is an exciting opportunity to make a direct impact on a growing brand while working in a fast-paced and collaborative environment. If you have experience in marketing within the fitness, health and wellness, or athleisure industries and love staying ahead of digital trends, we'd love to hear from you!
Important: This is an on-site role based in Charlotte, NC. Remote work is not available for this position.
What You'll Do:
Ambassador & Influencer Partnerships - Identify, recruit, and manage relationships with brand ambassadors to align with marketing goals and brand values.
Campaign Strategy & Execution - Plan and launch marketing campaigns, including content creation, contract negotiations, and performance tracking.
Content Development - Work with ambassadors to create authentic and engaging content tailored to our target audience.
Digital Marketing Integration - Collaborate on digital strategies, including SEO, SEM, email marketing, and paid social media advertising.
Social Media Management - Oversee social media presence, ensuring consistent messaging and community engagement.
Performance Analysis & Reporting - Track and analyze campaign success, providing insights to optimize future marketing efforts.
Cross-Team Collaboration - Work closely with marketing, social media, and sales teams to ensure influencer initiatives align with brand strategy.
Industry Trends & Market Research - Stay on top of industry trends, competitor activity, and new marketing strategies.
Brand Safety & Compliance - Ensure that all influencer partnerships and campaigns comply with legal and brand guidelines.
What We're Looking For:
Experience: 2-5 years in marketing, digital marketing, or a related field, with experience in fitness, health and wellness, or athleisure industries.
Marketing Expertise: Hands-on experience managing digital campaigns, including SEO, SEM, email marketing, and paid social media.
Social Media Knowledge: Strong understanding of social media trends, engagement strategies, and Passion for Health & Wellness: A genuine enthusiasm for fitness, nutrition, and overall well-being.
Creative Thinker: Ability to develop innovative campaigns that capture attention and drive brand loyalty.
Data-Driven Mindset: Strong analytical skills to measure performance and optimize strategies.
Relationship Builder: Experience working with influencers, agencies, and key brand stakeholders.
Excellent Communication & Project Management Skills to handle multiple initiatives effectively.
Location: Must be based in Charlotte, NC (on-site position).
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Why Join Us?
Work in a fast-paced, dynamic environment with a passionate team.
Lead exciting digital marketing and ambassador campaigns that make a real impact.
Enjoy a culture that values creativity, innovation, and collaboration.
Grow your career in an industry that's all about health, wellness, and performance.
How to Apply:
If this sounds like the perfect role for you, send us your resume, cover letter, and a portfolio of past influencer marketing campaigns. We're excited to learn more about you!
We are an equal opportunity employer and encourage applications from all backgrounds.
Employment Type: Full-Time
Salary: $ 29,000.00 73,000.00 Per Year
Job Tags
Full time, Contract work, Remote work,