PPC/SEM Manager Job at Driving Academy, Linden, NJ

QnpGbklaUStrMUNGc3Jxais2N2Y4WE9mUUE9PQ==
  • Driving Academy
  • Linden, NJ

Job Description

POSITION SUMMARY

The PPC/SEM Manager is responsible for managing and executing Search Engine Marketing (SEM) and Pay Per Click (PPC) campaigns to generate the greatest potential number of leads. Additionally, they may assist in optimizing Driving Academy's Website with regard to landing pages, content creation and conversion optimization.

ABOUT OUR COMPANY

We are the Driving Academy, we provide affordable, state-approved classroom and behind-the-wheel lessons for aspiring truck (aka commercial driver's license [CDL] ( drivers, and we are growing by the day. Our mission is to help our students get on the Road to Freedom by earning their CDL! We are Accountable and Results Oriented in our pursuit to see every team member reach their personal, professional, and financial goals through the work we do together. Our core value of having Integrity is the backbone of our business and guides our hiring process.

PERFORMANCE OBJECTIVES

  • Coordinates Search Engine Marketing (SEM) with search and web advertising services to target key demographics, including Google Ads and Microsoft Ads 
  • Implements advertising strategies utilizing YouTube and Reddit
  • Optimizes Driving Academy website landing page to increase lead conversion
  • Facilitates SEO and SEM initiatives by assisting in website optimization, blog content creation, link building, and conversion optimization
  • Verifies all marketing content adheres to branding guidelines, key demographic preferences, and SEM guidelines.
  • Collaborates with content team to create scripts and organic video content
  • Other duties as assigned

KEY COMPETENCIES

The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role, but are not necessarily all inclusive.

  • Excellent written and oral communication skills
  • Proficient with Microsoft and Google suite, including Excel and Google Sheets 
  • Detailed knowledge of principles of SEM, PPC, SEO, and other key marketing practices
  • Proficiency with Google Analytics and Digital Marketing tools
  • Working knowledge of HTML and CSS
  • Possesses high degree of creativity
  • Capacity for monitoring and developing multiple concurrent projects
  • Possesses organization skills

EDUCATION AND EXPERIENCE

  • Associate's Degree in marketing, communications, journalism, digital marketing, or related fields required
  • Bachelor's Degree in marketing, communications, journalism, digital marketing, or related fields preferred
  • At least 4 years of experience hands-on managing PPC or SEM campaigns and strategy required
  • Asana or other project management software experience preferred
  • Proficiency in Spanish is preferred

PHYSICAL REQUIREMENTS

  • Ability to spend prolonged periods of time standing, speaking, walking, driving, writing, and/or sitting at a desk and working on a computer
  • Must be able to lift at least 15 pounds at a time
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements

BENEFITS

  • Health Insurance Subsidy
  • Paid Holidays
  • PTO Program 
  • 401K
  • Tuition Reimbursement 
  • Professional Training & Development Opportunities
  • Sick Leave

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Driving Academy recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

Job Tags

Full time, Local area,

Similar Jobs

Infinia Search

Insurance Services Professional Job at Infinia Search

We are seeking service-oriented professionals to join our insurance industry client, headquartered in Worcester, MA and/or Howell Michigan. This position is a temporary to permanent opportunity with our client and is ideal for those interested in joining a highly collaborative... 

Healthy Living Primary Care

Part-Time Psych Nurse Pract /Phys Assistant (Telehealth + Collaborative Care) Job at Healthy Living Primary Care

 ...communication) so our providers can focus on patient care. Position Overview We are seeking a Psychiatric Nurse Practitioner (PMHNP) or Physician Assistant with psych experience to join our team. This is a remote position with flexible scheduling, starting part-time... 

Encore Wire & Cable Corp

Industrial Electrician Job at Encore Wire & Cable Corp

Position Overview Conducts, maintains, tests and repairs electrical/electronic, mechanical, hydraulic and pneumatic systems and components. Applies knowledge of electrical/electronic and mechanical principles in determining equipment malfunctions and applies skills in...

Yeshivah of Flatbush

Social studies teacher Job at Yeshivah of Flatbush

 ...communities. The school philosophy is a synthesis of Judaic studies, liberal arts and extracurricular activities that places...  ...responsibility to advance the welfare of all humanity. Social Studies Teacher: Must be prepared to teach in a student-centered,... 

UCare Staffing, LLC

Research Assistant Intern Job at UCare Staffing, LLC

 ...Research Assistant Intern Location: Remote Type: Internship (Part-Time or Full-Time) Start Date: Flexible About UCare Staffing UCare Staffing partners with leading employers nationwide to connect top talent with opportunities across legal, finance, healthcare...