Job Description

Onsite — Pompano Beach, FL

Creative + Communications Lead for Seven Distinct Brands

Spring Footwear is home to a portfolio of expressive, comfort-driven brands -  Spring Step, L’Artiste, Azura, Flexus, Patrizia , and our Spring Step Shoes retail division. For over 30 years, we’ve delivered handcrafted style and everyday comfort to a loyal audience, especially women and Men’s 40+ who want fashion they can live in.

We’re searching for a hands-on Social Media & Communications Manager, someone creative enough to shape our brand storytelling and skilled enough to lead our corporate voice, internal communications, employer branding, social commerce, and influencer partnerships. A creator, a strategist, a communicator, and a connector — all in one.

WHAT YOU’LL OWN

1. Social Media Across Six Brands

• Develop tailored strategies for each brand across Instagram, TikTok, Pinterest, Facebook, YouTube, and LinkedIn.
• Create, shoot, edit, and publish photo/video content that showcases comfort, color, craftsmanship, fit, and seasonal style.
• Grow brand awareness through storytelling, consistency, collaboration, and platform-native content.
• Build and manage a multi-brand editorial calendar tied to launches, cultural moments, and seasonal narratives.
• Engage with audiences, nurture conversations, and strengthen community loyalty.

2. Social Commerce & Revenue Growth

• Create product-centric content designed to drive conversions across social platforms.
• Leverage shoppable posts, tags, Reels, and platform commerce tools to increase sell-through.
• Partner with eCommerce to ensure messaging, creative, and timing support revenue goals.
• Identify repeatable content formats that directly influence traffic, add-to-cart, and purchase intent.

3. Influencer, Creator & Celebrity Partnerships

• Identify, source, and build relationships with creators who align with our brands — especially those who resonate with women 40+.
• Develop influencer briefs, manage collaboration logistics, and oversee content delivery.
• Negotiate partnerships, gifting programs, paid collaborations, and long-term ambassador relationships.
• Track performance to identify ROI-positive creators and new partnership opportunities.
• Explore strategic celebrity touchpoints to elevate brand visibility and cultural presence.

4. Corporate Communications (Spring Footwear Corporate)

• Lead the company’s LinkedIn presence — leadership messaging, milestones, awards, culture, and achievements.
• Support internal communications through HR updates, event recaps, newsletters, CEO messaging, and employee spotlights.
• Maintain a polished, consistent corporate voice across all channels.
• Produce internal videos and culture-building content.

5. Talent Recruiting & Employer Branding

• Partner with HR to create social content that attracts top talent.
• Build a strong employer brand identity through workplace storytelling, culture features, and employee highlights.
• Produce hiring posts, job announcements, team introductions, and behind-the-scenes content.

6. Events & Marketing Support

• Capture content at photoshoots, product launches, trade shows, retail events, seasonal activations, and internal celebrations.
• Create recap videos, highlight reels, and behind-the-scenes content that showcase our creative world.
• Provide visuals to support Marketing and eCommerce for campaigns, email, ads, and website use.
• Maintain an organized library of assets across all brands.

7. Analytics, Insights & Optimization

• Track KPIs across content, awareness, engagement, influencer performance, and social commerce.
• Build clear monthly performance reports with insights that sharpen strategy.
• Use data to guide creative direction, influencer selection, and content optimization.
• Stay ahead of platform trends, fashion cycles, and audience behavior.

WHAT WE’RE LOOKING FOR

Fashion Sensibility & Trend Awareness

• A natural eye for fashion, color, styling, materials, and visual storytelling.
• Ability to speak authentically to a women’s 40+ lifestyle, comfort mindset, and emotional connection to footwear.

Hands-On Creative

• Proven ability to shoot & edit high-quality photo/video content for social.
• Skilled in Adobe Creative Suite, CapCut, Lightroom, or similar tools.
• Able to produce content that’s both fast-moving and visually beautiful.

Influencer & Partnership Builder

• Experience sourcing, evaluating, and managing influencer and creator relationships.
• Understanding of celebrity partnerships, brand ambassadors, and social-driven brand awareness.
• Confidence negotiating collaborations and measuring impact.

Strategist & Communicator

• 3+ years managing social for consumer brands (fashion/footwear/lifestyle strongly preferred).
• Strong copywriting for captions, corporate messaging, recruiting content, and event recaps.
• Exceptional organization and ability to juggle multiple brands and priorities.

Cross-Functional Partner

• Comfortable working with HR, Marketing, eCommerce, Product, Sales, and Leadership.
• Strong emotional intelligence and a collaborative mindset.

Additional Requirements

• Occasional evening/weekend event support.
• Fully onsite — no hybrid or remote.

WHY JOIN SPRING FOOTWEAR

• Lead the creative, social, and communications voice of six brands and our corporate identity.
• Shape brand awareness, revenue-driving content, and influencer partnerships.
• Work in a collaborative, entrepreneurial, style-driven environment.
• Competitive salary + benefits.
• PTO, holidays, profit-sharing program.
• A stable, growing company with over 30 years of craftsmanship and innovation.

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