The Social Media Manager is responsible for development and management of content for social and digital media, execution of social strategy to the field, and measurement of impact of efforts on supporting business goals. Key social media development and execution activities include but are not limited to: paid content management for accounts, training and resource development, collection of best practices, and analysis of performance of social channels on national and account level, and budget oversight. Key content responsibilities include coordination of an aligned content calendar for our social and digital platforms. The position requires collaboration with Collegiate Hospitality and Enterprise cross-functional team members, channel growth, and field marketing.
The Social Media Manager will be responsible for developing and executing cross-channel social media programs that support the achievement of new and base business growth, retention, and customer satisfaction objectives for Aramark Collegiate Hospitality. This will include, but not be limited to:
• Develop, manage and execute content strategy and calendar for social and digital channels for both Harvest Table Culinary Group and Aramark Collegiate Hospitality including collaborating with program development subject matter experts to develop content and moderate conversations with customers received via centralized social channels. This also includes digital content alignment and management.
• Management of our social media engagement and content management tool
• Lead project management of all social channels including ongoing communication to community managers, capture and evaluation of field best practices, sharing of resources via internal collaboration networks.
• Identify and scale pertinent social platforms as part of an ongoing innovative strategy
• Development and execution of paid strategy in collaboration with agency partner. Develop, implement and test different revenue driving social campaigns including abandoned carts, retargeting, creative, etc.
• Manage Meta billing, internal allocations and ad spend budget • Gather relevant social media trends and insights from internal and external resources and apply insights to evolve social strategy.
• Track, analyze and report out on performance and impact of all social media marketing programs.
• Manage relationships with third-party vendors that support the creation, launch, and/or maintenance of any social media platforms.
• Implement new programs/platforms and take initiative to identify opportunities to support base business growth through social channels.
• Develop and implement training and resources for on-boarding of new community managers and ongoing training for existing community managers.
• Ensure clear, timely communication to field for all projects for information requests, awareness and approval.
• Management and collaboration with Digital Champions • Manage all projects on time and within budget.
• Additional duties as assigned
Experience and Personal Attributes The ideal candidate will have the following professional experience and skills:
• Minimum of 3 years of progressively responsible communications and/or marketing experience, with a demonstrated record of success and effective performance.
• Minimum of 3 years' experience in a social media or community manager role
• Higher Education, foodservice, and/or services marketing experience desirable.
• Experience monitoring social media activity using listening and reporting tools as well as data analysis.
• Candidate should have experience with analytics and strategy development. It is expected that the successful candidate will have the following personal attributes.
• Candidates must possess the ability to communicate effectively, display a professional and positive demeanor and build professional rapport by demonstrating active oral, written, presentation and listening skills.
• Proficient working knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, etc.).
• Exceptional interpersonal and organizational skills with high attention to detail; demonstrated project management experience.
• Ability to adapt to rapidly shifting priorities in a fast-paced environment and respond quickly to changing business needs within a heavily matrixed organization.
• Self-motivated individual with a high level of energy and willingness to learn and contribute; superior time-management skills and demonstrated track record of taking initiative and accepting accountability.
• Demonstrated personal record of success and effective performance. Knowledge, Skills, and Abilities It is expected the candidate will possess a proficiency in the following: interpersonal skills, influence management, project management, written communication, digital/social media marketing, presentation skills, and computer skills.
EDUCATION The successful candidate will possess a bachelor’s degree from an accredited college or university in Marketing or business-related field.
TRAVEL Less than 10%
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