Job Description

Now Hiring! Digital Marketing Manager

Full-Time | Exempt Position

Job Summary

Reading Is Fundamental (RIF) is seeking a hands-on, strategic Digital Marketing Manager to join our team! This role plays a pivotal part in shaping and executing RIF’s digital marketing strategy. The Digital Marketing Manager is responsible for managing and optimizing our digital presence across platforms to drive awareness, engagement, and conversions.

You will lead SEO/organic strategies, AI search readiness, Google Ad Grants campaigns, paid digital advertising, content planning for web and blog channels, and the development of an integrated digital marketing calendar to align marketing, program, and development goals.

What’s in It for You

• Medical, dental, and vision insurance.
• Basic life insurance plan.
• 403(b) retirement savings plan.
• Paid time off (PTO), including vacation, personal time, and bereavement leave.
• 13 paid holidays annually.
• Short-term disability (STD) and long-term disability (LTD) coverage.

What You’ll Do

• Search Optimization: Lead strategy and execution for SEO, organic search, and AI search optimization to enhance discoverability and engagement across departments.

Digital Advertising

• Plan and execute paid digital advertising campaigns across platforms (e.g., Google, Meta, LinkedIn), optimizing for ROI and impact.
• Manage Google Ad Grants campaigns, ensuring full compliance and strategic utilization of grant funds.
• Oversee App Store keyword strategy.

Content and Web Marketing

• Manage the scheduling, production, and optimization of web promotional content aligned with organizational priorities.
• Develop and maintain a content calendar for the RIF blog, including writing, editing, and collaborating with internal and external contributors.
• Ensure all digital content reflects RIF’s brand voice, values, and literacy mission.

Email Marketing

• Serve as the primary liaison to RIF’s email marketing agency, supporting execution and performance of email marketing campaigns.
• Collaborate with stakeholders to optimize campaigns for mission, content, impact, and awareness goals.

Analytics and Insights

• Monitor and analyze marketing performance using tools like Google Analytics and platform-specific dashboards.
• Translate data into actionable insights and recommendations to improve campaign effectiveness.

Digital Marketing Calendar and Integration

• Develop and manage an integrated digital marketing calendar to align activities across departments.
• Serve as the digital marketing liaison between teams to ensure a unified voice and brand strategy.
• Coordinate with digital product managers to help drive strategic outcomes.

What You’ll Need

• Bachelor’s degree in marketing, communications, or a related field.
• 5–8 years of digital marketing experience, preferably in a nonprofit or mission-driven environment.
• Demonstrated expertise in SEO, SEM, Google Ad Grants, and paid digital media.
• Strong understanding of AI search tools and trends in digital discoverability.
• Proficiency in Google Analytics and digital advertising platforms.
• Excellent project management and multitasking abilities.
• Strong written and verbal communication skills with a focus on consistent, brand-aligned messaging.

Who We Are

Reading Is Fundamental (RIF) is the nation’s leading children’s literacy nonprofit. We focus on disrupting the U.S. literacy crisis by bringing the joy of reading to children to create skilled readers. By bringing books and reading resources to kids, we inspire the joy of reading, sparking imaginations and possibilities that put children on a path to reading proficiency.

Visit us at

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